In 1999 Red Canoe was conceived in a bush plane over the pristine wilderness of Northern Ontario.
The imagery, romance and heritage of the unique lifestyle this form of travel represents are hard to express. Those that live it carry forward a tradition of the Canadian pioneers who pushed the limits of possibility in the face of all the adversity our rugged landscape could muster.
Sudbury Ontario native Dax Wilkinson grew up with these experiences but had been transplanted to the big city of Toronto. While the aspiring entrepreneur and designer developed products for different brands, close friends from home were becoming professional Bush Pilots.
Wilkinson decided to create a product line inspired by Canadian icons with great stories like the DHC-2 Beaver. Many of these stories were unknown, fading from memory or taken for granted. Those few individuals that knew them well would welcome any banner that invited the uninitiated to take interest.
A Red Canoe could be thought of as the Great, Great Grandfather of the DHC-2 Beaver and the ultimate symbol of pure, simple, idyllic, rugged, hard working Canadian lifestyle. And so the company name was born.